Cross platform apps have been evidenced to be worthwhile and very useful in different industries. In the realm of politics, it was in 2008 that mobile tech was initially brought into play by a political party, specifically Barack Obama who was then running for president. The mobile app allowed his supporters to phone any person in their phone contact list found in crucial electoral districts. Furthermore, the app also contained interfaces for donation, events for local campaign, news feeds, as well as a list of the standpoints of Obama on significant issues. Soon, the development of mobile app mushroomed and other political figures and groups across the globe developed their own apps as well.
How Can Politicians Leverage Mobile Apps
In today’s digital age, political mobile apps could be used for the following purposes:
- Public Awareness
- Supporter Engagement and Interaction
- Media Engagement and Coverage
An Avenue for Interaction
Interaction is the most excellent method to listen to the views of people, however, political figures who depend on the public’s views and outlooks to work aren’t able to reach everyone all at once.
Political figures can’t completely count on their party representatives to communicate with their prospective supporters, and this becomes even more significant during elections. Political aspirants have to articulate their ideas and views as well as talk about and finalize partnerships; hence they need an avenue to share every bit of pertinent information with their constituents. Mobile apps could be very useful and functional in such a situation, and could redesign how political figures communicate, raise funds and get votes.
An Exceptional Instrument for Political Candidates
A graph of a candidate’s political career could greatly increase his chances to get supporters and voters, especially when he/she is transparent about his agenda and goals for the nation.
A candidate has to be open and outspoken about his principles, background and plans as constituents today want to have a connection with their chosen leader or political candidate. A political mobile app could provide the public an account of the candidate’s political career, including their accomplishments and vision-mission. Not only are such mobile apps valuable during campaign and election periods but also after since it would allow the public to voice their opinion and concerns regarding an issue would could be very helpful for politicians to act accordingly and appropriately.